The Philip Rauch Center for Business Communications (RCBC) provides curricular and co-curricular support to the undergraduate and graduate programs of the College of Business and Economics. The late Philip Rauch, a prominent member of the Lehigh University's Class of '33, established the RCBC in 1981 through a generous contribution.
The RCBC, a resource for all business students at Lehigh, focuses on improving student writing, oral presentation, listening, networking, leadership and professional skills. The Center works with faculty, alumni and industry experts alike through a variety of experiences both at Lehigh and in the business community. The RCBC’s ultimate goal is to better prepare Lehigh CBE students for that first internship, first job, and ultimately a rewarding career.
The RCBC provides support for business communications in core courses for undergraduates, including:
BUS 001-Introduction to Business coordinated by Professor Steven Savino. BUS 001 – Introduction to Business, a three-credit, required course in the undergraduate program, is available in the Fall semester. This course provides an introduction to business, emphasizing critical issues impacting the business world, such as globalization, technology, ethics, and diversity. It provides an overview of the various functional areas of business and how they fit together.
BUS 005 - Values Based Decision Making for Business coordinated by Professor Matthew Melone. BUS 005 - Values Based Decision Making for Business, a one-credit, required course in the undergraduate program, is offered in the Spring semester. This course provides an introduction to the foundations of business integrity and explores the role of individual decisions and ethics in business. Students evaluate cases and ethical issues they are likely to face in business.
The RCBC Professional Development Program prepares students to communicate effectively, interact professionally with both internal and external audience, and develop leadership skills for today's challenging global business environment. The program uses a number of alumni and other outside speakers to help enrich the CBE experience. Click here for more information about the Professional Development Program.
Rauch Center for Business Communications
Bethlehem, PA 18015
27 Memorial Drive West, Bethlehem, PA 18015